Today we’re a world leader in organic health and beauty. We have stores in the UK, Dubai and Japan, homeselling channels in the US and UK, and we’re still growing.

Core Values – Effectiveness

Our formulations must benefit mind, body, and well-being, use potent herbs, oils, and extracts, and meet our own incredibly high standards of efficacy.

Core Values – Environment

Our belief in sustainability means we use only the wild, organic, and natural ingredients nature can afford to give. We believe in sustainability, taking only what nature can afford to give and no more than we need. We avoid polluting, toxic or harmful substances, use wild, organic and natural ingredients and don’t over-package.

Core Values – Empowerment

By listening to our customers and staff, and sharing our knowledge, we can inspire and empower people on how to live more healthily and enjoy greater wellbeing.